In fact, while most of your reach on social networks occurs in 24 hours of posting, on Pinterest “half of site visits take place 3.5 months after the first pinning, while half of orders take place 2.5 months after the pinning,” says Pinterest. The investment you make today in great images, compelling descriptions, and high-converting landing pages can pay off for months and years to come. Understanding this important difference in the way people search on Pinterest compared to say, Google or Amazon, is key to getting your products discovered and increasing your sales.ĩ Strategies for How to Sell on Pinterest It also means you have an opportunity to reach people much earlier in their decision-making process. If you feel like a bit of an underdog on other networks, Pinterest is for you! Ninety-seven percent of searches are unbranded, meaning Pinners are open-minded and eager to discover something new.
Seven in ten moms are on Pinterest – and we all know who makes most of the purchasing decisions at home! Then there’s the overall makeup of the typical Pinner. Why Pinners May Be Your Perfect Customers Ninety percent of weekly Pinners use Pinterest to make purchase decisions.Īnd as for traffic, well, Pinterest drives 33% more referral traffic to shopping sites than does Facebook, 71% more than Snapchat, and 200% more than Twitter! Clearly, the potential for YOUR online store on Pinterest is huge. Among those using Pinterest weekly, the numbers are even more compelling.
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